Common Error to affected Search Engine Ranking

For attempting to muddle the content contained on the website’s webmaster, search engines will not be kind to him.

1. Hidden page

Web site is a hidden stealth technology to search engines to provide a version of the page at the same time, visitors to the site to provide another version. Available to the site search engine optimized version is usually not accurately reflect the page that contains the real content.

2. Hidden text

There is also a way to deceive the search engine will also be banned, that is, the text embedded in the naked eye can not see, but search engine spiders can be detected by site procedures. Some sites like opportunistic system administrator will use two ways to try to achieve this objective.

First, by changing the font color to match page background color.

Second, the use of hidden text to deceive search engines, such as the use of a single character “.” As a link. Black Hat Web site administrator may use such means to increase their link popularity of websites.

3. Bad link

Although this does not show that the content is has been dropped the deceptive operation, However, if a link to connect to the web page no longer exist, or be able to search engines that these elements are no longer relevant.

4. The lack of Meta Tags

Do not use the title or description tags will not be prohibited from the site, but it will affect the site’s ability to achieve good rankings. Each page of the site title and description should be different.

5. Navigation error

Navigation should be detected spider. Do not use javascript or flash navigation, search engines can not detect the javascript menu. Just add a site map link is not enough, if you do not use conventional navigation technology, the web page within your site will never be the search engine index. Should have a logical navigation structure, links should not be hidden in the website too, otherwise, those who have been buried the contents of the page contains a search engine will not be considered to have relevance, it will not achieve good rankings.

6. Invalid code

Concerned about the practice of HTML is necessary, if a page of code is invalid, search engines may be “blocked”, which can not be track-related links or code. We must ensure that the right to open or close all the HTML code. HTML is the key to the right.

7. Keywords accumulation

Key words piled up a long list of repetitive use of technology to get the key word search engine, so that the pages are relevant, and in fact, these words are sometimes associated with web content, and sometimes has nothing to do with the web content. This approach rarely works, but is unlikely to be in or long or short period of time will be the ranking of a website to high prices.

8. To avoid Session ID

Web site link to use in a session ID, or “ID =”’s website search engines often will not be recognized. Many search engines that, when the URL in the emergence of “ID =”, this page will not contain any unique content, there is no need to index the site. Therefore, to avoid any dynamic or static pages to use “ID =”.

9. “Good neighbor”

Web site link to avoid the inclusion of farms. Strongly believe that search engine “????”, so we should use the good reputation of the source link. Link from spam site to get good rankings without any help.

Many people would say, in the search engine optimization does not have any rules to follow, this view may be correct; However, facts have proven that web site system administrator who can through the effective use of the impact of the above tips on its Web site in search engines the ranking.

Trying to get as good as, or to deceive the search engines as a rapid “suicidal” approach. Because the search engine itself has agreed to provide a stable web site traffic “flow” capability, if you try to maneuver with the search engines, these “streams” Maybe it will become “small droplet” more harm than good!