Web site optimization and SEO are same?

Web site optimization and SEO it is one thing?
Many companies now recognize the web site optimization search engine optimization in particular on the value of network marketing, this is network marketing business-to-a manifestation of great importance, but I found that quite a number of business-to search engine optimization knowledge, some, will search engine optimization Keywords and search engine rankings as a question. So I think that there is a need to talk about professional web site optimization and search engine ranking services, the essential difference between SEO.
Network marketing think-tank article, “the true meaning of Web site optimization” has been introduced, the basic idea of Web site optimization is: through the web site functionality, structure, layout, content and other key elements of rational design, making the site functional and performance form to achieve optimal results, you can fully demonstrate the functional site of Network Marketing.
Web site optimization, including three levels of meaning: on the optimization of user access to information on the network environment (such as search engines) optimization, and optimization of Web site operators to maintain.
In the “search engine optimization should pay attention to what” in about, “the focus of search engine optimization search engine can not just consider how the ranking of the rules and, more importantly, for users to access information and services to facilitate the highest search engine optimization target to users, and not for search engines. then search engine optimization should pay attention to what? in fact is very simple, basic elements of the site: site structure; site; site functions and site services, especially to site structure and site content optimization the most important. “and that” search engine optimization is to forget that the highest state of search engine optimization. “
Can be seen that the real importance of search engine optimization is the basic elements of website building and design professionals, to access to information for users, but also for search engines retrieve information - Web site optimization starting point and ultimate goal of the user and search engine are the same are in order for users to access the site to facilitate information, so fundamentally, site optimization is the optimization of the user, as well as search engine optimization.
This illustrates that the website optimization and search engine ranking SEO services, the nature of difference is that the site is used to optimize online marketing-oriented Web site to guide the building of the professionalization of the basic elements of Web site design, is a systematic and overall, so as to so that site to achieve better transmission network to the user the purpose of marketing information; search engine ranking is only a partial view of the limited achievement of the key word search in the search engine top ranking results, the starting point is to adapt the search engine rather than the retrieval In order to convey to the user valuable information.
In the methods used for search engine ranking services are often focused on a number of external factors, such as stuffing the keywords the user is not visible, external links and other means to increase, rather than on the website within a reasonable design elements.
Through the enormous amount of practical experience confirm that the basic elements of the site through the optimization of the design can truly achieve search engine optimization to maximize the combined effect of not only the individual keyword search results to obtain a good ranking, but a large number of web pages related to the key emerging Words can achieve good ranking results, because the search behavior of users is very decentralized, and most users use a combination of multiple keywords search, only a handful of words and can not get a good ranking site effects.
After optimization of the basic elements of website design, web sites can lay the foundation for search engine optimization, web site at a later stage to promote the course of operations, regardless of emphasis to focus on the promotion of which keywords can be easily realized, do not need any help or not to cheat a means of standardizing.
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