SEO Beginners on SEO workflow summary

SEO technology is a complex, knowledge system is also very large, but compared with the actual skills, knowledge has become less important. SEO beginners often overlooked because of emphasis on knowledge and skills which, it is not a short-term combat skills can be accumulated to.

In fact, I am also a SEO novice, although the station has 4-5 years experience to do, but in actual combat, many of the application of theoretical knowledge is not in place, the so-called hard to talk about doing easy. The purpose of writing this article is to provide a SEO beginner SEO workflow summary.

SEO the first step in the work: target keywords

Further strong SEO experts with a website can not be a clean sweep of all keywords in a website so blunt irrelevant popular keywords is not conducive to the site. All we need to select a location in line with the site, the direction of the key word, keyword targeting and selection of the SEO work is the beginning, the decision is the most important step-effective. Did not choose the right keywords, you will not be able to produce its desired effects.

The work of the second step SEO: search engine friendly design specification

In large companies, this requires UI, UED, QA and development departments to complete pre-coordinated design, the need for continued follow-up analysis of Web site on search engine friendly, the understanding of the current barriers to search engine crawling and the need to amend some of so that the site in line with the search engines crawl (Crawl) inertia, easy smooth roaming your site.

SEO work in the third step: content site enhanced

With the advances in search engine technology, “content is king” is more of the truth. Apart from as far as possible, “originality”, but also the needs of Web site content and keywords corresponding to the most appropriate integration, which includes the Title Key words, Meta Keywords, Header Keywords, Body content, Alt Key words and so on.

For example, if the contents of a page is written QQ space free code, we may need to be on the “QQ space”, “QQ space code” Add these two keywords which the above-mentioned tags, so search engines know the page theme, the central idea (Topic of Page) is.

SEO work in the fourth step: the establishment of links

SEO link is considered the most important one, including the submission to the search engine included with the other sites Link exchange or purchase of paid links and so on. Link is also useful skills, and link directly affect the quality of the effectiveness of SEO and the site in search engine rankings of the keywords.

SEO work Step five: Analysis and Observation

Analysis and observation is almost SEOer the work to be done every day, SEO is not an entire workflow pipeline, but the process of reincarnation.

SEOer continued use of statistical analysis tools to track the growth and decline lock keywords, keyword ranking analysis and solve the plight of the top to understand the search engine each time the focus of the updated features, analysis and timely adjustment and re-reincarnation.

SEO work in the sixth step: site data analysis

This part is to the effectiveness of the implementation of the SEO benefit analysis done. First of all, of course, to understand the implementation of the site data before and after the change (increase in the number of visitors, changes in the proportion of visitors from the source, through the search engine understand the visitor’s visit, the Web site changes in the overall conversion rate, etc.), the master degree for more information high, the more able to understand the rise and fall before and after the implementation of change.

In addition, better understanding through the presentation of data on the choice of keywords are correct, by the understanding of visitors from different keywords into the site after the conversion rate (Conversion), mean residence time (Avg Time on Site), etc. information, to return to the initial accuracy of keyword targeting strategy, of course, the adjustment can be keywords, the implementation of Key adjustment cycle to enhance the effectiveness of the implementation of SEO.

SEO engineers SEOer or extensive knowledge of the relative storage, accumulation, because in addition to basic web design, programming, UED has master design knowledge, we must also understand the editorial, marketing, user behavior and other psychological expertise. Persist as long as the relevant knowledge and learning and practice, sooner or later could become a SEO expert.

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