Domain Name in SEO Strategy

In case we come into contact with many of the guests are not their own website with the domain name registered, but obtained through a third party to buy, they buy are many reasons for such domain names, the main factors are the following.

  1. a short easy-to-remember domain name
  2. domain names are English words, belonging to a trade or a short title of the field
  3. the name of a product combination of words, very hot

Our topic is started by the domain name, why do some sites use different names, different after the change occurs. Some of the domain name of the site’s overall SEO to promote the role of play, and even some of the domain name into your web site into an abyss, unable to climb out of.

Since the concept of SEO to optimize China’s regulators were implanted in the brain, many regulators have begun to refine the search engine’s “thought.” In the algorithm of successive changes, regulators are in the accumulation of their experiences, thus to meet the site’s keywords in the search engine ranking impact. Google is the world’s most accepted search engine, in terms of population coverage of the use of search engine technology is still up evaluation, Google is a search engine leader of a group, of course, some countries do not pan the local search engine.

Google Google search engine’s ranking mechanism derived from the overall factors that link, high-quality links can help your site’s ranking in the relevant keywords get high natural position. Details of which are involved in website content, internal link structure, as well as the use of various labels. Few website with the domain name to take into account the real impact, in fact, the influence of the domain name and no less than that link, it was Google search engine to give Google the right to a high value is mainly reflected in the following areas:

1. web site domain name history

If you are a newly registered domain names, domain name must be about the history, whether there is any record of blocked, has been officially opened, and is used in what areas? You are about to operate with the contents of the site with? This is the top site in English is very important.

If you buy from the domain of others, we must know that once the use of the domain name, did not allow the contents of it, be punished too. The history of domain names are available through some websites to look up to be, but also can make use of some software, readers can look for such analytical tools. I would like to recommend a domain name can query the history of the tools page: http://www.archive.org/web/web.php available to the 90’s Oh.

2. the content of Web site domain names - domain name portfolio optimization

Content website with the domain name, it sounds very vague, what the contents of the domain name? We seek to increase the top before the word site, with a total want of title on the surgery site, in the title to add the names of related products, the English Web site domain names can use the contents of the optimization. Specific approach: the use of related products as a domain name, multiple phrases can be used “-” to put dashes open. If you also optimize the content of the domain name, then doubts. You can immediately open the Google search engine Google, search the name of a product or a phrase in English, you will find domain names with the English name or phrase of this Web site to obtain the top position.

A reasonable sentence with the phrase, search engines will be given the right to make full use of values: The site for the various sub-directory of the names of reasonable adjustments, and a static page, the page name with the directory name and the domain name and optimize the combination to “word” into different of product-related keywords.

3. the PR value of site domain names

Some domain names are purchased from third parties, and some sellers to advocate their own domain name: “hanging from a very high PR site, if the domain name will sell it to you, to resolve to your site space, you will be able to naturally access to the domain name before the value of PR. “To this, I have to give you an analysis of: PR value is the determining factor in the decision of high-quality backlinks to your website PR value, if the domain name to resolve before the PR value of site 7, to resolve to the new space on the Web site will be short of space on the new site brings the value of PR, which comes mainly from the benefits of links. When a new round of Google updates, which could disappear at any time, such a link, PR value is all about.

When we re-resolve the domain name to a new space in the google search engine above, enter “link: web site domain name” query, you will find that the reverse link of the domain name remained unchanged, these data will be kept until the next big Google update .

If you purchased the domain name have the following situation, SEO optimization will be helpful to the process: the domain name has to resolve the contents of the site above and you are currently on the site are broadly similar to, for example: the sale of a certain kind of the same products, with the same keywords related . Only in this way is not in the replacement site, link exchange before the co-operation will not remove the head of the link to your site. When the big Google update, your site will get better data quality. Of course: the assumption that your site has been recorded in advance.

Nevertheless, we do not have to blindly pursuing the potential value of domain names, after all, content is the benevolent government. A good domain name in full of a large number of spam can not be developed. If your site has a large number of high-quality articles as supporting the promotion of products, plus a little SEO work, I have said before with the optimized combination of the domain name will give your site a higher level, better English website

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