Website Optimization Revised after Website Modification

Because of the increase in site traffic, the server appears to be several times the bandwidth restrictions, the replacement of the engine room in a timely manner, as well as the expansion server configuration, the site near the end of the work of revision, in view of the new version of on-line, listed on the site to optimize the program draft because the optimization of the program also involves a number of optimization technology company and therefore we are not the original, but all or most of the contents of the list.

Edge-day hoping to optimize their experience available to us all, but also desire and the major site of the SEO professional is responsible for communication between friends, so do not harm the interests of the company under the premise familiar to us the urgent need to optimize the details of the portal available to all I hope you can help.

A framework for improving the site

Hyperlink Optimization:

1. URL Optimization:

Optimization of the website url into the higher weight of url. (U of all static URL, do not appear in the URL “&”,”$” “?”,”=”,”%”, and symbols. However, we The page should not be this problem.)

2. To do a good job station links:

Stations do a good job in all kinds of links between pages, this is very important to do a good job in this area, you can first use early in the revision of internal site links, the key word is important to establish many backlinks page. (Reverse link is between the pages and pages, not sites and between sites. Therefore, the site links between pages, but also each other’s reverse link is very useful for the ranking.)

To simplify the 3.URL directory:

General search engines to crawl, only patience will be two to three sub-directories under the document does not exceed a maximum of 4 floors, unless they are particularly high quality pages. Directory like this can no longer extends down

Navigation structure optimization:

Navigation structure of the principle of optimization is not only to the user-friendly and at the same time must meet the barrier-free search engine crawling, such as: clothing Merchants, clothing joined, clothing brands, … … … All these are on the first page of each channel meeting points.

This search engine will stop a number of times the link appears to give adequate attention to the PR value of great help to improve, which is each site’s front page level is generally higher than other pages, because each sub-page a link on the homepage.

Content and structure optimization

Content Optimization is the most basic site structure optimization of a content.

Suggestions:

1. Daily updated content on the page shows, such as news, clothing Merchants, clothing joining information.

2. Users should also be concerned about the content displayed on the page (the section can refer to the daily visit to the background statistics).

3. Easy to form the content of the atmosphere of the industry the authority to Home shows that the authority of your site, such as the comparison to highlight the authority’s Web site and other partners.

Second, control the number of words on each page

Most of the Keywords page not more than three, and then all of these are directed against the core words to start to ensure a reasonable keyword density.

Search engine will be clear that the theme of the page. For Home, if indeed there are a large number of words need to show, can be dispersed in the other pages and targeted optimization, so that these pages also has a “Home” effect. This is why Home and Channel pages of words to be the reasons for the distinction. For example, we have the clothing Merchants also have the channel show channels with different themes for each single page to optimize, rather than the full list of keywords on the home page.

Third, image optimization (which is less than we normally pay attention to the place)

And human habits, like a search engine visits a page, if more than 20 seconds will give up the visit, and time the page opens to a large extent depend on the size of picture pages. Optimization of the website picture, mainly by reducing the pixel picture, to reduce size and lower image resolution to reduce the document.

In addition, a large picture cut into a number of small picture in a different range for splicing forms can also be relative to speed up the download time. In addition, the optimization of the picture and “add ALT attribute text” and “image text”, the optimization of images, search engines can search based on these tips to our picture:

1, in the picture above or below with a description of the text contains words;
2, in the code to add a paragraph contains the words of the heading title tag, and then an increase in the picture below the text description.
3, in the picture below or next to the increase as “more certain” link that contains keywords.

In general, the optimization of the picture or the big picture should be minimized, as well as to reduce the load time picture. Alt text attributes of the search engine is the importance of the text than the text content must be low.

Before Continue reading this article, you might need to refresh back what the previous chapter on Website Optimization Revised after Website Modification Part 1

Forth, page optimization code (mainly JavaScript)

Under normal circumstances, the page as far as possible in order to end as the beginning of the code. However, many of our web pages using Javascript technology is often the beginning of the page on the accumulation of a large number of JAVA code, and keyword META that can not occur, was pushed to the bottom of the page of search engine unfriendly. There are two recommendations:

1, the script moved to the bottom of the page

Most of the JAVA code can be moved to the end of labels on the page, without affecting site functionality. This will highlight the words start and speed up page loading time.

2, will be put Javascript script. Js file.

This. js script can be cached on down, visit the same page call the Javascript when the visit will improve the speed of web pages.

Fifth, to prevent over-optimization was judged as cheating

(Edit information in the release to avoid the issue)

Optimization must be done to understand the basic means of cheating, otherwise you will have been in vain so hard:

1, keyword stuffing:

In order to increase the frequency of key words and deliberately code in the page, such as META, title, notes, pictures, ALT, as well as places such as URL addresses to add to repeat the same words. (We must master keyword density requirements)

2, false words (not related to the keyword):

META set by the content has nothing to do with the site’s keywords, for example, set up in the Title in the popular keywords, to let users enter the site based on this. The same situation also includes links to words and the situation does not match the actual contents.

3, hidden text / link:

In order to increase the frequency of appearance of words, intentionally take a section of a web page with the same background color, the text contains a lot of keywords. Visitors can not see, search engines can find. Similar methods including the use of ultra-small text and other means. Stealth stealth text link is based on the page add in other pages point to optimize the behavior of the target.

Sixth, after the new on-line Notes

1. To keep the original name of the page / PR value:

Retain the original page, even if the structure and content of the page was changed, the search engine spiders can still press the “same way” to find the page. Faster in this way allows the spider to re-record the original pages of the new content, but also to protect the original position and the PR value of pages. Of course, if some pages unreasonable, not suitable for search engines can be removed, includes every day for those who can bring stability in the flow keyword pages, can be retained.

2.Sitemaps update:

Search engine can better and more efficient new station included the proposed establishment of Sitemaps, tell the search engine to change my site, traction search spiders to record a new page.

3. To avoid conflict of site content:

Impossible because soon after the new revision, a lot of new content, so the content of websites or copy the contents of the old version, so that is unfriendly to search engines, and the other with the old and new site structure, the search engine may take more time to observe, to analyze the current situation of the site. Therefore, one should deal with the old and new links between content relevance, content to avoid excessive duplication.

4. Timely inspection Website Links to prevent the link to the page being punished because of cheating.

Because of busy work, do not have much time to do SEO themselves have been all things to all 11, but did not have time to write blog. However, I still squeeze some time out for a week to share an SEO for the actual articles.