Website Optimizer basic processes

Enterprises is not only Internet site to promote and reflect the corporate image, corporate culture, an important window, or network marketing business premise. So, what stage businesses need website optimization? To how to optimize your site in order for you to achieve the original purpose of building website?

Website Optimizer basic processes:

To do anything to have step-by-step, Web site optimization is no exception. Compared with the actual skills, knowledge has become some of the minor. The following is an integrated network of web pages teaching basic Web site optimization strategy processes and related skills.

The first step: keyword lock

Further strong SEO experts with a website can not be a clean sweep of all keywords in a website so blunt irrelevant popular keywords is not conducive to the site. All we need to select a location in line with the site, the direction of the key word, keyword targeting and selection of the SEO work is the beginning, the decision is the most important step-effective. Did not choose the right keywords, you will not be able to produce its desired effects.

Written words to be followed the principles and examples:

1, written description of the principles of the title.

2, the title of the principle of optimization.

3, describes the optimization principles.

Step two: search engine friendly design specification

In large companies, this requires UI, UED, QA and development departments to complete pre-coordinated design, the need for continued follow-up analysis of Web site on search engine friendly, the understanding of the current barriers to search engine crawling and the need to amend some of so that the site in line with the search engines crawl (Crawl) inertia, easy smooth roaming your site.

Corporate web site and examples of structural optimization strategy:

Physical structure:

  1. Flat-type structure
  2. Tree structure

Logical structure:

Situation is better in front of the logical structure and physical structure of the tree line that is to say:

Home Links to all the Channel home page.

Home of general content does not directly link to the page, unless you want to push a few very special page.

Channel Home of all other channels are connected to the home page.

Channel Home are not even back to the homepage.

Channel Home is also connected to the channel belongs to its own content pages.

Channel Home generally do not even belong to other channels to the page content.

All content pages are linked to the homepage.

All content pages are connected to a channel on their own homepage.

Content pages can be connected to a channel with the other content pages.

Content pages are generally not connected to other channels of content pages.

Content pages, in some cases, the key word can be appropriate even to other channels of content pages.

Channel formation of sub-themes.

The third step: content site enhanced

With the advances in search engine technology, “content is king” is more of the truth. Apart from as far as possible, “originality”, but also the needs of Web site content and keywords corresponding to the most appropriate integration, which includes the Title Key words, Meta Keywords, Header Keywords, Body content, Alt Key words and so on. For example, if the contents of a page is written QQ space free code, we may need to be on the “QQ space”, “QQ space code” Add these two keywords which the above-mentioned tags, so search engines know the page theme, the central idea (Topic of Page) is.

Content Optimization of these steps:

1, the information content of the page title and meta optimization.

2, the training of editors.

3, site procedures require staff to be in the article appearing in the list of keywords or automatically add the corresponding links section.

4, the structure of the page request.

5, a number of small targets with the optimization, such as the contents of the picture page optimization.

The fourth step: the establishment of links

SEO link is considered the most important one, including the submission to the search engine included with the other sites Link exchange or purchase of paid links and so on. Link is also useful skills, and link directly affect the quality of the effectiveness of SEO and the site in search engine rankings of the keywords.

Step five: Analysis and Observation

Analysis and observation is almost SEOer the work to be done every day, SEO is not an entire workflow pipeline, but the process of reincarnation. SEOer continued use of statistical analysis tools to track the growth and decline lock keywords, keyword ranking analysis and solve the plight of the top to understand the search engine each time the focus of the updated features, analysis and timely adjustment and re-reincarnation.

Sixth step: site data analysis

This part is to the effectiveness of the implementation of the SEO benefit analysis done. First of all, of course, to understand the implementation of the site data before and after the change (increase in the number of visitors, changes in the proportion of visitors from the source, through the search engine understand the visitor’s visit, the Web site changes in the overall conversion rate, etc.), the master degree for more information high, the more able to understand the rise and fall before and after the implementation of change.

Website Optimizer easily overlooked in a few details:

1, page text optimization.

2, integrity optimization.

3, station ad optimization.

Site optimized Note 3:

We optimize the site is divided into “before”, “China” and “after” the three parts, this three-part analysis of the key points and the Notes.

Optimization of 10 anti-business Web site:

  1. Keyword stuffing
  2. Collected
  3. To choose the wrong keywords
  4. The site is too long and messy code
  5. Frequent change of the title page
  6. All-Flash or image pages
  7. Many spam links, link to punish the domain name
  8. The site does not match the theme and content
  9. And cheating in the same server site
  10. Can not be too hasty

Website Optimizer should pay attention to the issue

  1. Doorway pages and Cloaking, induced by a search engine crawler.
  2. The use of CSS to hide content or background color.
  3. Key words piled up, content to repeat.
  4. Violation of laws and regulations related to the content can not be done.
  5. All the same anchor text.
  6. The vast majority of stations within the pages of the website with the same title.
  7. The use of Java Jump.
  8. Connected to the cheating of the site or added to the Link exchange LinkFarm or type of site.
  9. The same ip’s website under the exchange of a large number of direct links.
  10. The use of the domain name had been punished, the site has been built on the IP on penalties

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