Why Web Designer and Web developers need to learn SEO

Designers and developers often commit the error of SEO search engine optimization as well as the basic points.

I did a survey showed that only just over one tenth of the people do not think SEO (search engine optimization) is the responsibility of the designer, but even I was surprised there are as many as 24% of people do not know what SEO! If you do not know what SEO is or how it can help you, then you should read this article. This guide is for those who want their own website or blog search engine more easily found written by the designer. His designers and developers, including some often make mistakes, as well as search engine optimization of the basic skills to do.

Why do you have to learn SEO?

  • SEO Internet Marketing business is not just a matter of more stations (on-site) SEO is the work of designers and front-end website developer responsibilities.
  • If your site search engine unfriendly, and that your knowledge may be lost a lot of traffic. Please keep in mind that, in addition to visitors to enter the “www.yourwebsite.com” submitted to the reverse link, people find your website is the only way to search engine.
  • value of the top ranking web site there are many benefits to the example ndesign-studio.com. Daily average of 14,000 visitors, of which there are about 40 - 45% of traffic from search engines (6000 + a day of submission). Imagine, if there is no search engine, then I will lose thousands of daily visitors. That means that I risk the loss of potential customers.
  • SEO is also a value-added services. Have SEO skills to enhance the designer / developer of the “value.”

Basic point: how search engines work?

First of all, let us take a look at reptiles-based (crawler-based) search engines is how to work (Google and Yahoo are this type). Each search engine has its own web page automated crawling process, called the “spider web (web spider)” or “network reptiles (web crawler)”. Their main purpose is to crawl web pages and collect content reading, and follow the link on the page (both internal and external) to crawl forward, and then the collected information is stored in the database search engine, which is the index page .

When the searcher performs a search, the search engine index is to match the information to identify the most relevant results.

Decide the merits of the search results a search engine is good or bad. The merits of the search results by search engine algorithms decision algorithm is essentially a large number of factors that “Hey, this page is relevant or irrelevant?” Because of your page with the matching factor in the search results page in front of (yes, some more important factor is indeed more).

Search engine optimization

Each search engine has its own page rank algorithm. Understanding of the factors that affect the algorithm will also help to enhance your position in search results, this is also SEO experts have been the reasons for employment. SEO work is twofold: Station (On-Site) and Station (Off-Site).

Station (On-Site) SEO: Your Web site can do, such as: HTML tags, keywords, internal links, site structure, and so on.

Station (Off-Site) SEO: You can not control a number of very good things, such as: the number of backlinks you have, it is how to link to your website.

This article is a designer and developer’s guide, the main concern is of course the station (On-Site) connection. But secretly think about: If you do a good job of … designed a beautiful site … and / or produce useful content … and that means you do not move to get outside (Off -Site) and the reverse link to social bookmarking collection (social bookmarks).

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